Founding partnerBarunson Group
The production and investment group behind Parasite. Barunson is nProject's main co-founding partner and the source of our content credentials.
Motion
BARUNSON ORIGIN · AI CONTENT PRODUCTION · GLOBAL IP PIPELINE
Connecting AI and content
through global IP.
Born from Barunson Group, nProject connects major IP, AI production partners and global distribution through one operating pipeline.
Operating network
Who is on the pipeline
Content, games, AI, infrastructure — grouped by what each partner actually does.
Content IP · Studios · Labels11
Barunson E&AMyung FilmsShowboxSilver Moonlight EntertainmentETNewsRBWWM EntertainmentDSP MediaRBWWM EntertainmentDSP MediaBarunson E&AMyung FilmsShowboxSilver Moonlight EntertainmentETNewsRBWWM EntertainmentDSP MediaRBWWM EntertainmentDSP Media
Game Companies07
NexonSmilegateKRAFTON / PUBGNCSOFTPearl AbyssCCRAK InteractiveNexonSmilegateKRAFTON / PUBGNCSOFTPearl AbyssCCRAK Interactive
AI Companies · Compute22
Stability AIPoseidonRitualMyShellVirtuals ProtocolLunaElizaOSCrossmint / GOATOxford UniversityMahojinEigenLayer / EigenCloudWorld / World IDPyth NetworkVerse8MagmaSekaiAnthropicLG AI ResearchFuriosaAIReplitPentureAWSStability AIPoseidonRitualMyShellVirtuals ProtocolLunaElizaOSCrossmint / GOATOxford UniversityMahojinEigenLayer / EigenCloudWorld / World IDPyth NetworkVerse8MagmaSekaiAnthropicLG AI ResearchFuriosaAIReplitPentureAWS
Chain · Settlement Infrastructure04
Story ProtocolTezos / TZ VenturesSoneium / Sony BSLDMMStory ProtocolTezos / TZ VenturesSoneium / Sony BSLDMM
8
Game IP Sourcing Tracks
3
Entertainment Labels
3
Operating Layers
KR · JP · Global
Operating Network
Strategic partnerships
The agreements that built this
Each relationship is a signed agreement with a defined role in the pipeline.
Founding partner
Strategic partnershipETNews
Korea's industry press desk. ETNews feeds game IP deal flow and enterprise introductions into the front of the pipeline.
Strategic partnershipDouzone Bizon
Enterprise AX group. Douzone connects its work and performance management AI layer to how IP operations actually run.
Ecosystem
One ecosystem. Three operating layers.
Three coordinated layers move an IP from discovery to release and settlement, without leaving the pipeline.
Coordination
nPROTOCOL
Rights terms, approvals, usage records and settlement.
- Rights terms and approvals
- Usage records
- Settlement and reporting
AI Production & Content Engine
AI Production & Content Engine Network
AI model, agent, tooling and compute partners support the creation layer where approved IP becomes derivative content.
Stability AI
Image foundation models
Poseidon
AI data layer
Ritual
AI compute network
MyShell
AI creator platform
Virtuals Protocol
AI agent protocol
Luna
AI agent IP
ElizaOS
Agent framework
Crossmint / GOAT
Agent payments
Oxford University
AI agent research
Mahojin
Generative image provenance
EigenLayer / EigenCloud
AI compute network
World / World ID
Generative image provenance
Pyth Network
AI data layer
Verse8
AI creator platform
Magma
Content production network
Sekai
Content production network
Anthropic
Model layer
LG AI Research
Korean AI research
FuriosaAI
AI compute
Replit
Build tooling
Penture
Content production network
AWS
Cloud infrastructure
IP Pipeline
How an IP moves through nProject.
Six connected stages, one operating pipeline. Sourcing feeds production, production feeds distribution, distribution feeds settlement—and every settled cycle strengthens the next sourcing round.
- 01SourceIdentify IP and the right expansion format.
Input · Output
- Input
- Rights-holder pipeline & briefs
- Operator
- nPLANET · IP directors
- Output
- Qualified IP candidates
- 02PackageSet scope, rights conditions and delivery criteria.
Input · Output
- Input
- Qualified IP candidates
- Operator
- nPROTOCOL · rights & legal
- Output
- Approved production package
- AI Production Core03ProduceBuild with AI-assisted teams and specialist creators.
Input · Output
- Input
- Approved production package
- Operator
- nPLUG + AI production partners
- Output
- Content masters ready for review
- 04ApproveReview with the IP holder and refine the output.
Input · Output
- Input
- Content masters
- Operator
- IP holders · nPROTOCOL review
- Output
- Signed-off release assets
- 05DistributeLaunch through the right market and channel partners.
Input · Output
- Input
- Signed-off release assets
- Operator
- Distribution & platform partners
- Output
- Live releases across channels
- 06SettleRecord usage, report results and feed learning into the next cycle.
Input · Output
- Input
- Channel usage & reporting
- Operator
- nPROTOCOL · settlement
- Output
- Cleared usage + sourcing signal
↺ Settled cycles feed the next sourcing round
Ecosystem
Ecosystem Value Flywheel
Every operating layer feeds the next. As qualified catalogs grow, approved output grows; as output reaches more channels, more usage gets settled; settled usage becomes new leverage for the next round of sourcing.
01
More qualified IP catalogs
Sourcing brings in IP that is ready to move into production.
02
More approved derivative content
Approved production turns catalogs into content that can actually ship.
03
More distribution channels
Content reaches audiences through the right partners and markets.
04
More settled usage volume
Every use is recorded, reported and settled inside the pipeline.
05
Stronger sourcing leverage
Proven throughput makes the next sourcing conversation easier.
Game IP Catalog
Major game IP inside the pipeline.
A representative view of the game IP moving through nProject. Select a company to see the titles in scope.
52
Named game titles
7
Sourcing tracks
·
Company-by-company catalog
MapleStory
Nexon
Lost Ark
Smilegate
PUBG: BATTLEGROUNDS
KRAFTON / PUBG
AION
NCSOFT
Black Desert
Pearl Abyss
Fortress
CCR
The Great Merchant / Gersang
AK Interactive
Dungeon & Fighter
Nexon
Crossfire
Smilegate
Lineage Classic
NCSOFT
Crimson Desert
Pearl Abyss
Imjinrok 2 + Joseon's Counterattack
AK Interactive
Showing 12 of 14 titles
All titles
Nexon
MapleStoryMapleStory MMapleStory WorldsDungeon & FighterDNF MobileThe First Berserker: KhazanKartRider Rush+Crazy ArcadeBubble FighterBlue ArchiveAzur PromiliaHigan: EruthyllMabinogiMabinogi MobileVindictusThe Kingdom of the WindsBaram ClassicTalesWeaverSudden AttackCyphersElswordTHE FINALSARC RaidersDave the Diver
Smilegate
Epic SevenLost ArkCrossfireLORDNINEChaos Zero Nightmare
KRAFTON / PUBG
PUBG: BATTLEGROUNDSPUBG MOBILEBGMINEW STATEPUBG: BLINDSPOTPUBG: BLACK BUDGET
NCSOFT
AION 2AIONLineage ClassicLineage WBlade & Soul
Pearl Abyss
Black DesertCrimson DesertDokeVShadow Arena
CCR
FortressFortress 3 BLUEFortress MFortress V2
AK Interactive
The Great Merchant / GersangGersang World: JoseonImjinrok 2 + Joseon's CounterattackMusic Odyssey
Production Layer
nPLUG — production for
IP-based content.
nPLUG is the production surface of the ecosystem: it turns approved IP into content that ships, with creator operations and release workflows built in.
- Production workflowFrom approved brief to finished asset in one place.
- Creator operationsTools for teams and specialist creators to work on IP together.
- Release readyDeliver to platforms and partners without leaving the pipeline.
nPLUG · Production Layer
Ingest
Adapt
Approve
Produce
Distribute
Settle
$ pipeline.status
▸ IP sourcing tracks .......... 7 active
▸ AI production partners ...... 16 connected
▸ Global distribution ......... ready
Featured Titles
IP already familiar to global audiences.
A snapshot of well-known titles associated with our production and partner network.
- 01ParasiteFeature film · 2019KR → Global
- 02Train to BusanFeature film · 2016KR → Global
- 03The 8 ShowSeries · 2024Netflix Original
- 04The Face ReaderFeature film · 2013KR → Asia
- 05Descendants of the SunSeries · 2016KR → Global
Film & Series
Screen slate in development.
Four development tracks packaged with our studio partners, from live-action thrillers to AI-assisted animation.
Train to Busan
Barunson E&A
Parasite
Barunson E&A
The 8 Show
Barunson E&A
The Face Reader
Showbox
Descendants of the Sun
Barunson E&A
Concept visuals for development tracks. Not final artwork.
Story IP
Story IP entering the pipeline.
Narrative properties being packaged for adaptation.
Solo Leveling
Academy's Genius Swordmaster
Academy's Genius SwordmasterMusic Artist Network
Music partners across the release network.
Artists and labels connected through a release network spanning RBW, WM Entertainment and DSP Media.
Label anchors
RBW
WM Entertainment
DSP Media
MAMAMOO
Mamamoo
RBW
ONEUS
Oneus
RBW
PURPLE KISS
Purple Kiss
RBW
B1A4
B1A4
WM Entertainment
OH MY GIRL
Oh My Girl
WM Entertainment
KARD
KARD
DSP Media
Featured artists
MamamooRBWOneusRBWOneweRBWPurple KissRBWB1A4WM EntertainmentONFWM EntertainmentOh My GirlWM EntertainmentXlovWM EntertainmentKaraDSP MediaKARDDSP MediaAhn Ye-eunDSP MediaYoung PosseDSP MediaLee Chae-yeonWM EntertainmentUspeerWM EntertainmentHur Young-jiDSP Media
Network
The operating network behind nProject.
Four complementary networks keep sourcing, AI production, distribution and rights infrastructure moving in parallel.
01
Game IP Network
Major game publishers and studios feeding the sourcing pipeline.
Nexon
Smilegate
KRAFTON / PUBG
NCSOFT
Pearl Abyss
CCR
AK Interactive
02
Content & Entertainment
Film, series and music partners across production and release.
Barunson E&A
Myung Films
Showbox
Silver Moonlight Entertainment
ETNews
RBW
WM Entertainment
DSP Media
03
AI Production Partners
AI model, compute and production-tooling partners inside the content layer.
Stability AI
Poseidon
Ritual
MyShell
Virtuals Protocol
Luna
ElizaOS
Crossmint / GOAT
Oxford University
Mahojin
EigenLayer / EigenCloud
World / World ID
Pyth Network
Verse8
Magma
Sekai
Anthropic
LG AI Research
FuriosaAI
Replit
Penture
AWS
04
Rights & Infrastructure Network
On-chain rights and infrastructure partners supporting settlement and access.
Story Protocol
Tezos / TZ Ventures
Soneium / Sony BSL
DMM
Team
The people running nProject.
A small operating team leading sourcing, production and global distribution.
J
Junyoung Byun
Founder & CEO
Leads nProject.
D
Dosu Kim
Co-Founder
Former Showbox CEO.
K
Kenji Terada
Japan IP Director
Leads IP sourcing in Japan.
J
Jaerim Han
Global IP Director
Leads global IP sourcing.
One pipeline for major IP.
Enter nPLUG to see the production surface, or explore the ecosystem in full.
Stay in touch with nProject